IC Marketing — experiential marketing, retail execution and brand activations across Kenya, Uganda, Tanzania, Rwanda and Zambia
Trusted by leading brands to deliver marketing campaigns that move products, people and markets.
- 19+
- Years
- 500+
- Brands
- 40+
- Industries
- 5
- Countries
- 1,000+
- Field Personnel
Trusted By
We don't just market brands. We build experiences that influence decisions.
Retail & Merchandising
Turning shelves, outlets, and point-of-purchase touchpoints into stronger brand visibility and sales movement.
Field Force Management
Recruiting, training, deploying, supervising, and reporting on field teams for large-scale market coverage.
In-Store Activations
Immersive store, mall, bar, and off-trade experiences designed to increase footfall, engagement, trial, and conversion.
Events & Roadshows
Product launches, themed experiences, corporate events, mobile tours, and market-penetration campaigns.
Digital Marketing & Content
Extending physical experiences into digital conversations with content, media buying, influencer partnerships, and performance tracking.
Research & Insights
Market research, field reporting, sentiment, benchmarking, ROI reporting, and KPI analysis for better decisions.
Nationwide Retail Drive & Merchandising
IC runs PZ Cussons' modern and general trade retail drive across Kenya, combining merchandising services with in-store activations and a dedicated field team.
Building A Countrywide Field Force
Over five years IC recruited, trained, deployed and managed Samsung's integrated marketing and consumer electronics field force across the Kenyan market.
Mall Activations & Customer Acquisition
IC manages Zuku's field force and mall activations east of Nairobi, combining direct customer acquisition with county permit processing.
Roadshows & General Trade Retail Drive
IC took Mars Wrigley brands into urban and peri-urban markets through mobile roadshows, in-store activations and a general trade retail drive across 1,268 outlets.
Boomplay Brand Awareness & Social Presence
IC ran a three-month radio placement and social media campaign for Boomplay across Kenya, Uganda and Zambia, backed by street-level brand activation in Nairobi.
Retail Presence & Sales Feedback
IC manages LG's field force across Kenya and Uganda, with sales teams and promoters who educate consumers, improve the in-store experience and feed market intelligence back to the brand.
New Station Launch Activations
Between 2021 and 2023 IC launched new Rubis stations through local culture, entertainment, influencer engagement and community interaction — branding, permits and live experience handled end to end.
The people behind the work.
Campaigns are run by a named team that clients deal with directly, from strategy through to what happens in the field.
- JR
Judy Rowa
General Manager
- VM
Vincent Murithi
Operations Manager
- JA
Judy Atieno
Business Strategist
- MD
Michael Delamere
Head of Commercial & Client Service
- GK
Glenn Kotengo
Creative Director
- PR
Peter Rono
Head of Finance & Admin
- SJ
Sharon Juma
Human Resources Manager
- TS
Thomas Sunguti
Knowledge & Insights Manager
Blogs &
reports.
Let's move your business
Talk to IC Marketing about experiential marketing, retail execution, activations, events, digital amplification, or field-force support.