New Station Launch Activations
Between 2021 and 2023 IC launched new Rubis stations through local culture, entertainment, influencer engagement and community interaction — branding, permits and live experience handled end to end.
Key Performance Indicators
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Engagement Levers01 /CONTEXT
“New Rubis station launches needed to be more than ribbon-cuttings; each one had to land as a community celebration in its own neighbourhood.”
02 /STRATEGY
IC combined live entertainment, influencer engagement and community interaction at each launch, with forecourt branding, permits and on-site brand ambassadors handled as one package.
03 /IMPACT
The approach gave Rubis a strong and memorable entrance into each local community it opened in.
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