Building A Countrywide Field Force
Over five years IC recruited, trained, deployed and managed Samsung's integrated marketing and consumer electronics field force across the Kenyan market.
“Samsung needed a countrywide field force built and run on its behalf, covering integrated marketing and consumer electronics, plus the retail drive and consumer activations around it.”
IC took on direct management for the client: recruitment and training, gradual deployment, payroll and administration, remuneration and discipline, county branding permit processing, ad hoc team deployment and activations management, structured under project managers, regional hub managers and retail reps.
The integrated marketing team grew from 50 field staff to 132, with a consumer electronics team of 58. IC successfully managed all SEEA assets, ran the Brand Academy and mall activations, and streamlined reporting and analysis.
Explore field force management.
Recruiting, training, deploying, supervising, and reporting on field teams for large-scale market coverage.
View Service Details