Boomplay Brand Awareness & Social Presence
IC ran a three-month radio placement and social media campaign for Boomplay across Kenya, Uganda and Zambia, backed by street-level brand activation in Nairobi.
“Boomplay set a target of 10M listeners in Kenya and 1M followers each in Zambia and Uganda, entering two markets where it had no social presence at all.”
IC ran a three-month media buying and placement campaign across radio and social, built around on-air challenges and supported by street activation crews in Nairobi.
Ad listenership in Kenya surpassed the 10M target, reaching over 15M customers listening and participating in the radio challenges. Social pages were opened and grown from zero in both Zambia and Uganda.
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Extending physical experiences into digital conversations with content, media buying, influencer partnerships, and performance tracking.
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