Research & Insights
Market research, field reporting, sentiment, benchmarking, ROI reporting, and KPI analysis for better decisions.
Service / Data & ReportingMeasure what matters..
IC's research capabilities include pre-campaign market research, consumer sentiment analysis, mystery shopping, competitor benchmarking, post-campaign ROI reporting, and KPI reporting.
Two SFA systems — Datapod and Solutech — plus an in-house data collection and reporting tool ensure accurate and verified data that reflects real market dynamics.
What this includes.
Pre-Campaign Research
Market context and audience understanding before campaign strategy and field deployment.
Mystery Shopping
Benchmarking service standards, retail presence, and competitor activity from the shopper's point of view.
KPI Reporting
Post-campaign reporting against agreed KPIs, ROI, activity, and market indicators.
SFA Reporting
Datapod and Solutech support check-ins, productivity measurement, image capture, dashboards, and executive visibility.
Work example.
Retail Presence & Sales Feedback
IC manages LG's field force across Kenya and Uganda, with sales teams and promoters who educate consumers, improve the in-store experience and feed market intelligence back to the brand.
