Mall Activations & Customer Acquisition

“Zuku needed sustained subscriber growth east of Nairobi against a demanding monthly sales target, with acquisition quality high enough to hold customers after sign-up.”

IC deployed a project manager, 8 team leaders, 5 supervisors and an 81-person field force across mall activations and direct field sales, handling county permit processing alongside execution.

Average sales performance runs at 110% against a monthly target of 3.1m. The team has recruited over 5,000 customers with customer success retention at 80%.