Retail Presence & Sales Feedback
IC manages LG's field force across Kenya and Uganda, with sales teams and promoters who educate consumers, improve the in-store experience and feed market intelligence back to the brand.
“LG needed stronger retail presence and consumer education across two markets to support its premium positioning, with reliable feedback on how products were actually performing in store.”
IC deployed a project manager, 8 supervisors and a 59-person sales force who understand the products, improve the in-store experience, educate consumers, and report market feedback through structured SFA reporting.
Team management was streamlined and the assignment achieved 100% of its sales target, with field feedback sharpening LG's premium positioning in Kenya and Uganda.
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